Client: Quidd          Date: January 2016          Location: New York City          Service: Product Strategy, UX Design, UI/Visual Design

 
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The Story

The Quidd guys approached us with a simple enough concept; to create a platform where everyone could collect what they love. As Michael Bramlage, co-founder and CEO, put it:

"Super-fans want to have more fun with their favorite ‘things’. These ‘things’ could be a series of books, a television show, a movie franchise, a comic book universe, etc. They are not trivial. They entertain us. They make us laugh. They let us escape. They allow us to feel like we belong and they help us connect to something bigger than ourselves."

Bramlage, along with his co-founder and Chief Product Officer, Erich Wood (a.k.a. Woody), envisioned an app that would serve as a digital outlet for these super-fans’ desire to collect and continue engagement with the properties they love. 

The Quidd guys came to us with a depth of experience and knowledge in the market they were entering. They knew the digital trading card business was already outpacing the physical trading card business in terms of revenue and companies all over were clamoring to enter the space. But not all of these companies, brands and licensees had the technical capability, operational expertise, or financial resources to launch their own digital sticker, trading card, or action figure app. This created an opportunity for a marketplace of properties where you could collect and cross-trade anything from Star Trek cards to Five Nights at Freddy’s digital figurines to Bob’s Burgers stickers. Thus, Quidd was born. 

 
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The Problem

As it turns out, creating a platform where everyone could collect what they love isn’t so simple. 

Building a digital marketplace that could scale to house hundreds of different properties where you could collect and cross-trade stickers, cards and 3D figurines, is actually pretty complicated stuff. The Quidd guys already had some of the product details worked out when they came to us but wanted SWARM to examine and refine the user experience and design the user interface for their app. 

 

The Goal

The goal was to have the first version of the app ready to launch October 2016. 

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The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Mauris id fermentum nulla. Mauris egestas at nibh nec finibus.

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy.

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Phase 2

Operation 'Acquire and Retain'

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The Results 

Quidd has a 4.5 star rating in the app store with over 1k reviews. Quidd says it has sold more than 100 million items since launch in 2015 and recently raised a $6.75 million seed round from strategic angel investors.

 

Designed and built by Michael Horton.

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