Midnight Express

Client: Lucid Transportation LLC          Date: December 2014          Location: San Francisco Bay Area       

Service: Product Strategy, UX/UI Design, Front-End Development, Marketing Design

The Problem 

Midnight Express was a business I created to help alleviate the lack of late-night transportation between San Francisco and Silicon Valley. We used crowdfunding to hire buses that ran south along the Caltrain route after 2 a.m.

 
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Design

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Development

I developed the Midnight Express brand and did all of the UX and UI design work for the site. I built the site using HTML, CSS, Javascript, jQuery and the Skeleton framework. I created the logo and icons using Adobe Illustrator. Additionally, I designed print collateral and social media images for the company.

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Marketing

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The Results 

Midnight Express was a business I created to help alleviate the lack of late-night transportation between San Francisco and Silicon Valley. We used crowdfunding to hire buses that ran south along the Caltrain route after 2 a.m.

 

Designed and built by Michael Horton.

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